The creation of Internet content does not end with its publication, it is just at that moment where the main task starts: dissemination and expansion through Internet.
Today not enough just to create good articles, you have to provide them with “visibility” so people can get to them and “presence” to be in those places where everyone can meet.
Search engines have revolutionized the way users work with the Internet, search for information without computing these mills is practically unfeasible. Millions of people around the world end up meeting new websites searching for information on Google, Bing, Yahoo, etc … Nothing “exists” if the browser can not find it. Faced with this dilemma, a creator of content on the Internet should consider how to make visible through them and what they can offer to come get it. techniques for search engine optimization (SEO) and positioning a website allow our content to provide “visibility” and “presence” necessary in the search engines to reach our users. This article is intended for all those who walk “tired” or “fuzzy” looking for information on how to do without a clear way, without a guide that leads them somewhere. Everyone has the right to be able to get good search engine rankings, although their computer skills are scarce. The effort is done by writing the entry of a blog should be rewarded by the satisfaction of being able to reach all those who need looking online. I intend to give you a step by step guide with which to equip your blog or website the minimum necessary for you to obtain an acceptable visibility on the Net.
Introduction, how it works, “all this”?, I want to get visibility, visitors and have the highest quality you can give users. A detailed and simple explanation:
Searchers have an “index” Walking to locate content that users seek worldwide. They have programs called “robots” walking thousands of web pages a day, ranging archiving and adding to the index.
Although this is a fully automatic process, if your website or blog no “reports” of its existence, the addition to the index finder will slow or even “impractical”.
You have to follow a set of steps that allow you to make the search engines know you exist for their “robots” analyze your site and add to the index, thus get caught between the results presented to users around the world seeking what you offer.
What is SEO?
The SEO techniques are named for the acronym: Search Engine Optimization. Simplifying technically, it is the set of criteria, norms and standards that will enable your web site or blog be stored correctly in the “index” of a search engine.
Searchers have robots that analyze the structure, information and site quality web that are available online. Being “software” are unable to discern whether a content has higher quality than another simply by analyzing its contents.
The robots follow rules based on standards for collecting information from a web site that it should be ready in a certain way. If such information is properly structured and is perfectly readable by said robot, the data of our Web site or blog will be fully structured and assimilated by the search engine index.
No magic, trap or paperboard when the user uses a search engine to locate information, the travel search engine handles the “index” where “robots” have been collecting data from the web sites used. If your website meets the standards and rules that the robots are to provide information about your website to the index, the search will find you more easily and thus provide better your website in the search results to the user.
SEO techniques will help you structure your website information so it can be properly stored by the robots in the index finder and easily located by the search engine when scroll the index.
“Give an example of what happens if you do not use SEO techniques to my Website or Blog”
Imagine you have a cooking blog, but have not done SEO techniques to improve the way search engine robots to index your information added. The browser does not have all the information on said blog correctly added to your index and therefore will not have enough of them so that it can display data.
If no description created blog, did not put the titles correctly, did not use labels contains broken links, does not have a site map, etc … robots will find that kind of information, not be able to locate and not may be added to the search index all site data.
5 tips before you begin:
* There is no greater truth in “positioning it” SEO is not bad but only quality content will take you away.
* Write for your users, not for search engine. Meets your standards and try to adapt to how it works but not “fool” your users are the real key to positioning.
* As much as I have the “perfect” statistics in analyzing any web tool, your users only determine your natural position.
* You can not be where you do not owe. You can not be in the first place if you do not really offer top-notch content. It is more important what they think your users and credibility you provide them all the “tricks” that force an unnatural position of your website.
* The unnatural positioning is absolutely temporary. You can hire SEO companies to advertise, create hundreds of thousand links places … that eventually, without your hard work and constant, the web will return to the position that corresponds naturally.
Using this guide
This guide is not to make it in one day. Take it easy and runs every day one point of each step. It is divided into 4 parts: webmaster tools , SEO , and social media positioning . Each section contains several guides at the end of each section you will find the link to the relevant guidance.
Step by step, making optimization techniques for search engines to your website or Blog:
1) The first step WebMaster tools search engines, a simplified explanation:
So we can add our website or Blog to the index of the search engine companies like Google or Microsoft, put at our disposal a set of tools that provide the means to achieve it. These websites are called Webmaster Tools in reference to “you”, the site administrator, the person who publishes your Blog or Web site on the Internet.
Here we expose the guides so that you can add to the major search engines in the world your website or blog. I present two guides you step into one for Google and one for Bing / Yahoo! (Microsoft search engine), also add to Baidu (the leading Chinese search engine):
1.1 Google Webmaster Tools
There are specific Google tools that can help us greatly to improve the user experience that access to our website and also attract new visitors. Tools that give you the opportunity to get users consulting in the search for something that you offer in your content, receive the list of thousands of search results at least one or more entries in your Web or Blog.
1.2 Bing Webmaster Tools
Not only Google Blogger lives, there are more and more ways to search engine visits from other major industry like Microsoft. “Bing!” and “Yahoo!” is another option that may interest when the search for users to share your content.
After seeing here how to manage Google Webmaster tools, it is the turn to “Bing!” and “Yahoo!”.
1.3 Baidu Webmaster Tools
Besides Google and Bing, in the world there are many more search engines. Draws attention to the enormous potential of China can offer users the internet. For this reason is of great importance to be added to the index of the main Chinese search engine, Baidu.
Perform this step to add your website to the search index for this important guide: Add your website to the search engine # 1 in China, Baidu
1.4 Yandex Webmaster Tools
Why Yandex: this is the first main portal web search engine and more used in Russia, in a day’s work attracts the not inconsiderable figure of 12,000,000 users … Clearly, if you want to have presence in the global market web pages, increasing prospects of an internet business or just be able to reach more users, Yandex is a good option to consider.
2) Once “discharged the site” in the search engines your website or Blog site, optimized for search engines (“SEO practice”):
Let’s review some of the major steps that you should take with your website or blog so that it is correctly added to the search index:
2.1 The robots.txt file
When we high in the search, the robots will take time to get to analyze our site is not immediate and may vary depending on various factors beyond this guide. We must be prepared for when they arrive we saw two essential files in directories for webmasters tools but require special mention. On one hand the Robots.txt file and secondly the sitemap.xml. This can be so “alarmed” but it is much easier and understandable than it looks:
Robots.txt will inform the robots that crawl your web site before adding it to the index, “which can” track and what not. To understand, stop by the entrance I show you below:
While the sitemap allows search engine to inform the structure of information content stayed on our website or blog, robots.txt focuses on controlling can track which pages of different search engine robots that “passed” by our website. Robots.txt File know how it works and learn what you can do with it.
2.2 Sitemap (sitemap.xml)
The sitemap will meet beforehand robots the way to go for your site without “read everything”, knowing exactly the concepts you drive to your site.
2.3 The maintenance tools webmaster:
Once you have perfectly controlled robots.txt and sitemap.xml, you need to maintain properly structured information in the search engine index. Your Website or Blog grow daily with new content and these must also be controlled.
2.4 The use of tags, keywords. Lowering your entries.
When optimizing for search our blog or website, the use of labels is always necessary. Its versatility allows us to better structure our content, so that they are not only clearer to its location through search engines, but also for use as information pooling concept or even as another way to understand and track how users relate to our blog or website. ‘s power tags. studied this entry to discover how to use them from the point of view of optimization, such as resource pooling concept and analytical monitoring to see which concepts interested in your site.
2.5 The title and description of site
The importance of the title of our tickets and their relationship to “meta-tags” and choosing good keywords with which to work is an important improvement. ‘s title and site description discover this guide how to take advantage the advantages that can give you the simple concepts such as the title search of an entry or a description of the entire site.
2.6 The description of your tickets in the search
The description of the contents of search engine results are the “front” or “showcase” of what the link may have sparked your interest to offer. As a showcase, it may attract other users who had not paid attention to the link on the grounds that its content is attractive to your needs.
All this is possible thanks to the descriptions that search engines links displayed below results. It is not only necessary as a measure aimed at improving of indexing the data from our website in the search engine databases also gives the user the necessary incentive to opt for our result positioning.
2.7 The presentation of information on your site in the search:
The results of the searches that users perform on Google have a structure or pattern layout design data clearly structured yet variables. These data are designed to convey a detailed summary of the matching information the user is looking and that the result has to offer.
The degree of relevance to the customer owns the outcome depends on how fit your expectations with the prior information that the search engine can offer. That, though not entirely controllable by the content creator that hosts your website, detailed information of the result itself is very “manageable” as to present accurate data on the site or blog creator that wants to show.
2.8 HTML Make improvements to your Blog or web page:
We must make a minimum set of validations on our web site or Blog to keep it optimized for search engines. Often we overlook the HTML code and it turns out there are multiple details that control being simple to solve that we seem to overlook minor in it.
There is a maximum number of characters for the meta-descriptions: they should not be short or long, labels equally long or short title, duplicate content or pages that are not directly indexable. A lot of “ill-structured” that affects the processing and maintenance of information in our search engine information.
2.9 detects and repairs broken links. You will improve the tracking of search engine robots.
Many Blogs contain “broken links” without the knowledge of their own authors. It is something “normal”, eventually no pages that are no longer used, changes in the presentation left anchoring entries we had created a while, etc … these are called “broken links”.
If it has “broken links” we affect adversely the operation of our website or blog in two ways: first the user can request information that no longer exists, “click” on a link that leads you nowhere . Second, the crawlers of Google can give them, being inconvenient for the search engines.
SEO Tools 2.10 validation. Discover the mistakes you may have to get a proper optimization for search engines.
Bing has a tool “SEO validation” that can guide you in the right to adapt your pages to the minimum recommended for search engines like “find” rules easier way. Validation of Bing will return precise changes that make a simple and intuitive way, explaining how to solve and detecting them visually.
2.11 Controls Feed your Blog.
There are files in our Blog that are critical for proper operation. The Feed or broadcast source content is vital to our Blog multitasking often overlooked. Through Feed, any customer (whether individual or program) that you subscribe to use, you can receive updates or new entries that are generating a web publication. everything you need to know the Feed to your Blog, run this guide.
2.12 Use basic meta tags
Meta tags are identifiers that data collected in different systems are offered a variety of purposes. Simplifying technically and applying it directly to the web pages, it is able to provide identifiers valuable information to search engines about a website. Unquestionably the correct value for optimizing a website for search engines ( SEO ), are written at the source of a web page, code within the section that goes between the tag <head> and </ head> that are not displayed in the page display to users. It is information that is written to a system and process identifies if known or ignore if not known.
2.13 Perform a full SEO analysis of your website
There are several online tools to help us analyze our web sites or Blogs to discover what problems may have to be correctly added to the search engine indexes. assembly techniques for the search engine optimization of a website is known as SEO.
Although the positioning in search engine results is something “natural” way to perform search engine, optimizing the information to be collected “best”, properly structured and tidy up to us: the administrators of such websites.
3) Applies positioning techniques:
The speed at which our web site or Blog is downloaded and presented in browsers our users is critical for two reasons:
Keywords are the set of terms that a user uses to make its Internet search using a search engine. Given its nature, both use as their study is one of the cornerstones of performance in the content management and positioning of a web publication.
The knowledge and advance the interests of our users is essential to get to know them. There are tools which have bloggers who can guide us in the discovery of words that users use most often to locate in Google contents of the issues that we address.
The keyword information is vital for understanding the real needs of our consumers. It is interesting to contrast the information provided on your Google search with the same information that other search engines handle for this purpose in terms of keywords. This will give us a broader spectrum of possibilities on which we can work to build our tickets. Then, with this information, we can write about the topics that dominate but certainly focusing on what they need people who come to our blog.
When a user enters a word into your browser, it returns the results that meet your search. What words or concepts have led to search our website User?. Knowing what “worked” with our site, what has been the acceptance of the user who wrote in the browser the word that led to our blog, let us know how they have interacted with our site through different seekers.
3.3 How do you think your users over your web site or blog?
Discover what is liked by most users of our Blog is possible. Subjectively we think that particular article or a particular entry “worked” the public properly “connected” with them. But objectively does it?, Is no way to distinguish which has been a success of what has not been so successful?. The answer to this is yes, there are ways to deeply explore our blog and discover how users use to draw on the information we provide.
3.4 Improving the user experience of your website or Blog.
The “usability” is another “imported” non-existent in the RAE dictionary every website builder must know technicality. It is the discipline that encompasses a set of techniques that apply to the design and development of web pages, in order to facilitate the user: interaction, navigation and access to information that resides in them.
Primarily focuses its scope the design of the presentation of the different objects or components that make up the website.
Used to determine the ideal placement of our menu to access the different categories we discussed in our Blog, the area where they will reside entries or arrangements have different “Gadgets” that we use it.
3.5 Discover which websites you link in Internet:
Spreading information and know where to move is not easy, but there are tools that can help in the task. At least you can get to know which sites have linked to a URL by content tuyo.Parece something simple, but many need to know who is following us and how, or the opposite, somehow prevent certain websites have with our links.
4) Spread your content on social networks:
Remember the maxim: “Important is to create quality content and disseminate knowledge.” There are two ways of getting the most of your content: actively and passively:
* Actively participating in the major social networks, not only sharing but interacting with users who are interested in your content.
* Means for passively offering your users to disseminate content that has interested them for your publications and “rated” giving the same importance within the social network.
4.1 Connect to your Google+ Blog:
No longer enough just to create quality content, you have to know now spread correctly. The spread of the tickets is almost as important as creating them and this is where social networks become your greatest ally. ‘ve learned previously to integrate social components that bind our Blog with the world of Facebook , Twitter or Pinterest . This time we will review the components that will allow officials to spread your content on Google+, Google’s social network. No better way to share your information I do the social network of the world’s largest search engine.
4.2 Connect to Facebook:
The use of social networking is invaluable for proper promotion of a web site or blog. Referral page Facebook Developers is a real arsenal of “gadgets” or “plugins” that can help us to improve our social possibilities. The problem is also know incorporation without affecting the performance of our pages.
4.3 Connect with Twitter:
Many bloggers use social media to promote your Blog. Today is not enough to publish quality content, it is now necessary also able to pass and connect with users around the world to have minimal impact.
With barely 140 characters per posting Twitter has become a benchmark for communication content, a social network where information spread in seconds.
4.4 Connect to Pinterest
If you ask me What is Pinterest ?, I would say it is a very social and very visual network. A success for the thousands of users who use it every day and spread to your blog or website a stylish and fun way.
The concept is simple, imagine you had a cork board and wanted to fill it with things that you like: souvenirs, travel, pictures you have drawn attention, news, blogs, movies, collections, paintings, books, whatever you want … then you put your board to share with millions of other users around the world that exchange information, opinions, likes, post on other social networks, share, advertise … all in a completely visual way and “charming “.